Direct email marketing
Direct email marketing The popularity of E-mail, which has been growing since the day it was created, was first sent by Ray Tomlinson in 1971. In 1978, Gary Thuerk, Marketing Manager of Digital Equipment Corp., launched his first E-mail marketing campaign. Following the first spam E-mail marketing, the campaign became viral and the company managed to sell a total of $ 13 million in computers. Using the E-mail marketing model, Gary achieved a greater success than he had intended.
Targeting the Right Content at the Right Time
What are the most important elements for E-mail Marketing?
- Target up (to reach the right person)
2. Time Game (Special day and the campaign period)
3. Personalize clients (Buyer to address with a name and a special feel)
4. Caution attractive content (a powerful message thanks to attract interest in the audience)
5.Raporl Game (Transformation If
you don’t care about targeting, scheduling, personalizing, creating compelling content and reporting in EMail Marketing, waiting for a high return can only be a dream.
Of course, for E-mail Marketing social media should not be forgotten. Adding mail to the müş Like mek or er Share ”buttons along with the increased use of social media for advertising provides an additional way for customers to connect to your brand. At this time when brands are running dozens of advertisements every day, ”Sending a Thing Mark does not mean that everyone will see your message. Your post might not even appear in social media streams of your goals. However, it will remain in the inbox until an E-mail is read (or deleted).
Then we’re going to call our mail inbox, Gary Thuerk, and we call it ” I Love Spam ”!
Without forgetting, have you ever been exposed to mass messages from your surroundings on special occasions? So, in this case, how seriously did you take ordinary and unremarkable messages that everyone sent in the same way? Then make a difference in E-Mail Marketing!