Learning about SEO for Beginners
Search engine optimization is a complex process. There are several factors that affect measurable success and various SEO metrics to track these factors. For most people, it is not possible to keep track of all the changes, but to succeed in the competitive world of the Internet, we need to have an overview of what is happening in the perception of the website and SEO.
Let’s take a look at some of the most important SEO metrics that every website owner should know and follow to measure seo success.
Organic Traffic Google’s Favorite
Organic traffic means all visitors (visitors from search engines) to your website or blog. Our site does not include paid ads. We can say that high organic traffic is the ultimate goal of search engine optimization, so it is good to follow your progress on a regular basis to find out if seo business is successful.
To find generic organic traffic on your site, you’ll need to go to your Google Analytics account and go to All traffic> Channels> Organic Search. If you want to control the performance and popularity of your landing pages, the best way is to analyze organic traffic to individual landing pages. Behavior> Site Content> Go to the Landing Pages and select the Organic traffic segment.
You can compare the data week between weeks, months, months, months, or years to see progress. If the traffic is seasonal, the best method is to compare the data to the month before one year.
Recommendation: Organic Traffic Boost Techniques with the Help of Google Webmaster Tools
The bounce rate is an SEO measure that shows the number of single-page sessions. In other words, how many people have left your website without taking any action. How many are left? He’s looking into it. But that’s not to be forgotten. The bounce rate does not mean that the visitor can’t find what they need because the visitor doesn’t account for the time spent on a page. Of course, it would be great to go to other articles (and take a look at user experience improvements), but you can’t always influence it.
While this SEO metric is relative to very good/bad results, the numbers may also vary depending on the sector/niche and traffic source of your website. You can compare previous rates on your landing pages, analyze why some perform better than others, and use the same pattern to reduce bounce rates on underperforming pages.
To compare bounce rates, compare similar page types (e.g. blog post, blog post, product page, product page, etc.).
Suggestion: Bounce Rate
Pages Per Session
Now that you’ve analyzed returning users, let’s take a look at more page visitors on your website. Pages per session is an SEO measure that shows how many pages a user visits on average in a session (the session is 30 minutes by default).
In some cases, however, it may mean that many pages per session cannot find what the user is looking for. So it’s a good idea to check the Behavior flow in Google Analytics to see exactly what users are referring to when visiting your website.
Look realistically at pages per session metric, and don’t expect a high rate if you have a 3-page web page.
Organic Clickthrough Rate (CTO)
Organic clickthrough rate (CC) is the clickthrough rate for impressions in SERP (how many people clicked on your website and how many people saw your website in search results).
Although CD is strongly connected to the location in SERP, there is still room to maneuver for better performance by selecting the right URL and editing your page’s title tag and meta description.
The average CNC on your website can be found on the Google Search Console as part of the Search analysis. Similar to these SEO metrics, you can analyze your best performing pages and try to improve the CNices of the pages that perform worse.
Don’t be afraid to try your meta-caption and meta description tags. Test new things and see what’s best.
Recommendation: Increasing Organic Clickthrough Rate
Domain Authority and Page Authority
Now interested in basic interaction metrics, focus on the overall authority of the page and try to predict its success compared to other websites “let’s move to branded SEO metrics. Developed by Mozilla to measure the website’s level of authority (or ranking ability in SERP) on a scale of 1 to 100. Da and PA, instead of the PageRank metric used for this purpose, have become very popular SEO metrics over the years, because it is a natural need to have a metric that helps quickly assess the authority of the website.
And now Moz has updated the backlink directory, DA and PA used to be very, very time-sensitive. However, these SEO metrics are used as absolute values.
In another language, there is no good / bad DA / PA value. Best
Recommendation: Domain Name Authorization Techniques
As Google’s page speed is a ranking factor for both desktop and mobile searches, this SEO metric is for research.
The best way to test your site is through Google PageSpeed Insights. Not only does your website score, it is also expected to have results.
Recommendation: Speed Up WordPress Site
SEO Tips For Beginners
The SEO metrics I mentioned in this article are just a hint of the iceberg. There is a metric before focusing, depending on the goals you are following. You know how you measure your SEO activities and your favorite indicators of SEO metrics in the comment section.
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