Insurance Search Engine Marketing For Insurance Agent Leads

For many insurance companies and insurance agents, insurance search engine marketing is a whole new world filled with a liquid of confusing terms and acronyms. Like any emerging field, what seems initially confusing is easily understood after a quick examination of the jargon and foundations. Let’s take a look at insurance search engine marketing and define terms and abbreviations along the way.

For now, let’s consider insurance search engine marketing (insurance SEM) with respect to insurance business, as if we were talking about the yellow pages phone book that was not printed in the past. Fifteen years ago, if someone was looking for a business, product, or service, they could pick up Yellow Pages from the shelves and open the phone book to search for the product, service, or company until they came to the page. speak phone book pages phone book pages. For the purposes of this example, let’s say someone wanted property and loss insurance and looked for insurance agents to contact.

Once you find the two yellow pages listed by the insurance agents, the insurance seeker can scan the names of the insurance agents starting with the letter “A”. It roughly resembles the Search Engine Results Page (SERP) of Google, Bing, or Yahoo. An important difference here is that search engines display their results alphabetically by relevance. The placement of names in the SERP is related to organic SEO or in this case insurance search engine optimization.